If you've been following Iran's auto scene this year, one thing's pretty clear: people aren't messing around with fancy extras. The market's all about what works-affordable rides that hold up, and SUVs that can handle whatever the roads (or lack thereof) throw at them. Local builders, joint ventures, and brands from Japan, Europe… they've all figured out their lane by leaning into what Iranians actually need, whether that's a cheap daily runabout or something tough enough for off-road. Let's break down the models that are flying off lots right now.
Kia Pride
First up, the Kia Pride-you can't talk Iranian cars without this one. Made by Saipa (the country's second-biggest automaker), it's been around since 1987, and honestly? It's still a hit because it's cheap. Like, really cheap. And it doesn't break. Iranian families love that it's no-fuss-you don't have to worry about fancy parts breaking-and upkeep costs next to nothing. That's why it sells over 200,000 units a year. In a market where "value" is everything, the Pride's just… reliable. It's not flashy, but it works.
Peugeot Pars
Then there's the Peugeot Pars, from Iran Khodro (the top dog) and Stellantis. It's basically a Peugeot 405 with a new face, and this one's got the same vibe: comfy enough for long drives, agile enough for city traffic. The interior's roomy, it handles smooth, and it lasts. Middle-class buyers go for it because it's familiar, not too expensive, and checks all the boxes for a daily car. It's always near the top of the sales lists.
Toyota Land Cruiser
When it comes to SUVs, the Toyota Land Cruiser is king-same as everywhere in the Middle East. This thing is built like a tank. It can handle rough terrain, which matters in Iran, and it's tough enough that even the police use it as a special vehicle. Civilians love it too-if you need something that won't quit, no matter what, this is the one. It's not cheap, but people pay for the reliability.
Chery Tiggo 8 & Arrizo 5
Chinese brands are blowing up here lately, too. Chery Tiggo 8 is Chery's best-seller-over 10,000 a month. Why? Space. Iranian families are big, and this one fits everyone. Plus, it's a good deal-decent features for the price. Then there's the Arrizo 5-you see these everywhere in Tehran as taxis. Fleet companies love them because they don't break down, they're fuel-efficient, and fixing them is cheap. Chery's really made a name for itself here with these two.
Changan CS35 PLUS
Changan's CS35 PLUS is another Chinese one doing well. They build it locally (knock-down parts, so it's cheaper), and they tweaked the air filter because Iran's dusty-small thing, but drivers notice. Sells about 800 a month, which is steady. It's proof that if you adapt a car to the local conditions, people will buy it.
Lantu Passion
Notably, 2025 marks the introduction of a new electric offering to Iran's market: the Lantu Passion (marketed domestically in China as the Lantu Zhuiguang), launched by Sorush Motor in November. As one of the few new energy vehicles currently available in Iran, the model represents a rare foray into electrified mobility in a market dominated by combustion-powered vehicles. While its arrival has generated niche interest among eco-conscious consumers, its long-term commercial viability remains contingent on the expansion of the country's still-limited charging infrastructure network. That said, the launch signals a tentative shift toward diversified powertrain options in the country, injecting a degree of novelty into the traditionally conventional automotive landscape.
Haima Automobile
Haima Motors is actually the top Chinese brand in Iran right now-last year, Chinese cars sold 26,000 units, and Haima was first. Their S7 and S8 are popular with younger buyers-they look modern, the cabins are comfy, and they don't cost a fortune. It's a good "middle ground" SUV for people who want something nicer than a basic model but don't want to spend Land Cruiser money.
Renault Sandero
Finally, the Renault Sandero-the French entry. It's small, perfect for cities (Tehran traffic is wild, so compact helps), and it's cheap to run. Renault's had a presence here for a while, and this one's popular with budget buyers who need a city car. It's not flashy, but it's practical.
At the end of the day, Iran's 2025 market is all about "does it work?" Local brands like Saipa and Iran Khodro have the classics locked down, but Chinese brands are catching up by making cars that fit the market. The EV thing is new, but for now? People just want cars that are affordable, don't break, and fit their lives. Economy sedans and tough SUVs aren't going anywhere.